About Advanced Innovations

Simon O'Keeffe

CMO & GM Orchesphere

Simon O’Keeffe has over 20 years experience in various marketing roles. He is the holder of a B.Sc Commerce degree from University College Cork, Ireland. He spent ten years in Germany and Oregon working in market research, product management, brand management and sales roles for major international brand owners, R J Reynolds Tobacco, Nobel Industrier and Nike. Since returning to Ireland in early 1990s he has worked both as a consultant and ‘on the road’ as a salesman. He has overseen the successful launch and establishment of a number of national and international products and brands and has devised and helped to implement successful brand and corporate strategies for leading Irish companies like Dubarry Shoes, Intermec, BCD Engineering, PFH Computers and DCC Environmental. Simon’ experience in transforming product-led organisations into service companies, and in international marketing and product development have helped in his work on developing and implementing AI’s current strategies. Simon is based at AI's Group Headquarters in Limerick, Ireland.